Francesca Baker

Website rewrite for London's writer development agency.

Website copy for designer.

Whether it’s Apple being turfed out of Stockholm, or Amazon scrapping its New York HQ plans, people are making their voices heard when it comes to how their cities welcome in mega-brands. In spite of tangible economic benefits, residents worry about how big businesses will affect their culture and communities – so how can brands better integrate into the fabric of global cities?

In today’s society we’re conditioned to act fast and get quick results. We want to see success immediately, and anything that doesn’t offer instant gratification is often dropped and falls by the wayside. But when it comes to meditation, slowing down is actually a sign of success.

Social media for Lyrici Arts

Wellness is on trend right now. In the last year there’s been a spike in the number of searches on Google for the term. Search Instagram and Twitter for the hashtag #wellness and you will be overwhelmed by the number of results. But what does the term “wellness” actually mean?

Copywriting for author website.

Future consumers will play a more active role in controlling how companies use their personal data to create value.
When you give your data to companies, what do you expect in return? The answer today, for many consumers, is not a lot. They’ll willingly accept terms and conditions that allow a company to make money with their data, if that gives them ‘free’ access to a fun app or a useful platform. But when will that change?
A few high-profile ‘scandals’ have made some consumers think again a...

Is there a way to turn the compulsions and symptoms of a mental health disorder and channel them towards recovery?

Web copy for RA International.

Press release - UK health watchdog NICE recommends new lower limb ulcer treatment which could prevent 3,000 amputations a year.

Press release

Image credit: SkidRobot Source: Huffington Post
It’s a narrow-minded assumption that the only thing that is needed to alleviate homelessness is homes.
Becoming homeless is a complex experience and is rarely just financial, with relationship breakdown, substance abuse, mental health issues and trauma often within the mix. As a result, it requires a composite and multi-faceted approach to solving. Support for those on the streets is not just about providing food and shelter, the alleviation of ...

Every day human beings create 2.5 quintillion bytes of data. But, as the adage goes (albeit usually in a different context), it’s not the size, it’s what you do with it that matters.
In an advertising context data has to be turned into intelligence about audiences, marketing strategy and campaign media planning-buying. And to do that data alone is not enough – you need technology and people that can turn data into information, information into insight and insight into action.
This is an examp...